Graham Lower

About Graham Lower – SEO & PPC for Independent UK Car Dealerships

After 27 years in the automotive industry, I’ve seen how dealerships win — and how they quietly fall behind.

Buyers now start their journey online. Many independent and family-run UK car dealerships still rely on traditional advertising that no longer delivers measurable ROI.

I help Dealer Principals modernise their marketing with practical, data-driven SEO for independent car dealers UK and PPC for car dealerships UK. These strategies capture high-intent buyers searching locally and turn them into qualified leads and showroom visits.

What I Deliver for UK Car Dealerships

  • Increased qualified website traffic and stronger local Google visibility
  • Lower cost per lead with targeted PPC
  • Improved organic rankings in competitive local markets
  • Higher website conversion rates
  • Reduced wasted ad spend
  • Measurable growth in showroom traffic and sold units

My Background

Graham Lower is a Motor Trade Digital Marketing Specialist based in Brighton and Hove, UK. Born on 19/02/1972 in Brighton and Hove, I bring deep industry knowledge to help independent and family-run dealerships across the UK.

My career started on the sales floor. I progressed through the ranks to General Sales Manager and General Manager at multiple Volvo franchises in the competitive Boston, Massachusetts market. There, I personally managed PPC campaigns and digital strategies that delivered standout results.

Key Achievements

  • Took a Herb Chambers Volvo from 22nd to #1 in regional new car sales volume in just 16 months by reallocating PPC budgets to high-intent searches while maintaining manufacturer compliance.
  • Later joined Boston Volvo and took the #1 position again, increasing sales volume by over 30% in a stagnant market through focused, results-driven marketing.

Now back in the UK, I apply these proven tactics specifically for independent car dealers UK. I understand the unique challenges: manufacturer advertising covenants, part-exchange psychology, local competition, and the pressure to generate cost-effective leads without massive budgets.

Why Choose a Motor Trade Specialist?

Unlike general digital agencies, I speak your language. With 27 years in the motor trade, I deliver cost-effective marketing for small car dealers that respects real-world dealership operations and produces trackable ROI.

I focus exclusively on independent and family-run UK car dealerships struggling with Google visibility, declining leads, and underperforming online presence.

My Approach: 5-Step Process

My proven 5-step process for car dealership digital marketing:

  1. Detailed Audit & Strategic Roadmap – Identify why car dealer leads are dropping.
  2. Local SEO Domination – Win in the Map Pack and organic results.
  3. Profitable PPC Management – Target ready-to-buy searchers.
  4. Content & Conversion Optimisation – Turn visitors into enquiries.
  5. Transparent Reporting – Monthly insights and ongoing refinement.

For the full details of each step, visit the homepage.

Ready to Grow Your Dealership?

Whether you’re an independent dealer in Brighton, across the South East, or anywhere in the UK facing declining used car sales or weak online presence, let’s have an honest conversation.

→ Book Your Free Marketing Audit & Consultation Today

Quick Facts

  • Born: 19/02/1972, Brighton and Hove, UK
  • Lives: Brighton and Hove, UK
  • Owner: Graham Lower Digital Marketing
  • Expertise: SEO & PPC for UK independent car dealerships
  • Experience: 27+ years motor trade, including senior roles in competitive US markets