If your dealership’s website has seen fewer organic visitors over the last year—even though your Google rankings haven’t changed—you may already be feeling the effects of Google’s AI Overviews. For many informational searches, Google no longer sends users directly to websites. Instead, it answers their questions at the top of the search results using AI-generated…

Google Business Profile for car dealers is one of the most underused free tools in the motor trade. If you run a privately-owned or family-run franchised main dealership, there’s a good chance you’ve already claimed your Google Business Profile (GBP). But claiming it and actually using it to sell more cars are two very different…

Digital marketing for Franchised Main Dealers is critical now and here’s why… The UK new car market is now back over 2 million registrations;, according to the Society of Motor Manufacturers and Traders (SMMT). Year-on-year growth has ticked along at around 3–4%. EV uptake continues to rise, now representing close to one in four new…