Editorial Policy

Graham Lower’s Blog (https://blog.grahamlower.co.uk) provides practical, experience-based insights into digital marketing for the UK automotive retail sector. This Editorial Policy outlines our mission, content standards, and commitment to transparency and accuracy.

Our Mission and Purpose

This blog exists to deliver actionable, real-world advice on SEO, PPC, Google Business Profile optimisation, content strategy, and digital marketing specifically tailored to privately-owned and family-run franchised main car dealerships in the UK.

All content draws from over 27 years of hands-on experience in the motor trade — from sales floor roles to General Manager positions, including direct management of PPC campaigns under manufacturer advertising covenants. The goal is to help Dealer Principals compete effectively, generate better quality leads, and achieve measurable results.

About the Author – Graham Lower

Graham Lower is a digital marketing consultant and former General Manager with extensive motor trade experience. His expertise focuses on the unique challenges faced by franchised dealerships, including manufacturer covenants, local search visibility, and high-intent automotive customer journeys.

This blog reflects Graham’s proven knowledge and ongoing work in the sector. All posts are written or directly overseen by Graham to ensure consistency, accuracy, and practical relevance.

Content Scope

Content on this blog is strictly focused on digital marketing topics relevant to UK franchised car dealerships. Core areas include:

Local SEO and Google Business Profile strategies for automotive retail

PPC campaign management compliant with manufacturer advertising covenants

Content and conversion optimisation for car sales, servicing, and finance

Industry trend analysis affecting franchised dealers

Real-world case studies and performance lessons

Tool and platform comparisons tailored to the motor trade

We do not publish off-topic content, political commentary, or advice unrelated to automotive digital marketing.

Editorial Standards and Quality

All published content must meet the following standards:

Accuracy: Claims, statistics, and advice are based on real experience and verifiable sources where possible. Third-party data is cited.

Actionable Focus: Preference for practical, step-by-step guidance, examples, and screenshots over theoretical discussion.

Compliance: Content respects GDPR, ASA/CAP Code advertising rules, Google policies, and manufacturer covenants. No advice that could encourage non-compliance.

Transparency: Any limitations, context, or commercial relationships are clearly disclosed. Case studies reflect actual outcomes; past performance is not indicative of future results.

Originality: All material is original. No plagiarism or uncredited reproduction.

Tone: Professional, straightforward, and empathetic to the pressures faced by Dealer Principals.

Editorial Process

Every post undergoes review for accuracy, clarity, usefulness, mobile readability, and SEO value. Older content is updated when necessary to reflect platform or industry changes, with update dates noted.

We prioritise quality over publishing frequency.

Commercial Transparency and Disclaimers

This blog supports Graham Lower’s consulting services for franchised main dealers. Any calls-to-action or references to consulting are clearly presented as such.

Important Disclaimer:

The content on this blog is provided for general informational purposes only and does not constitute professional or personalised advice. Readers should seek independent professional advice tailored to their specific circumstances before implementing any strategies. Graham Lower and this blog accept no liability for any loss or damage arising from the use of information published here.

All marketing communications on this site comply with ASA/CAP Code requirements. Claims are substantiated where made.

Comments and Community

Constructive comments are welcome to foster discussion. All comments are moderated. We remove spam, off-topic remarks, personal attacks, or promotional content.

Corrections and Updates

Factual errors will be corrected promptly. Significant updates to posts will include a clear note with the revision date.

Prohibited Content

The following will not be published:

False, misleading, or unsubstantiated claims

Defamatory or harmful statements

Hate speech, discrimination, or offensive content

Undisclosed sponsored or promotional material

Contact and Policy Updates

Questions or concerns about this policy can be directed via the contact page. This policy is reviewed periodically and may be updated. The current version was published on 26/06/2026. Graham Lower can be contacted at info@grahamlower.co.uk