Google Business Profile for car dealers is one of the most underused free tools in the motor trade. If you run an independent car dealership, there’s a good chance you’ve already claimed your Google Business Profile (GBP). But claiming it and actually using it to sell more cars are two very different things.I’ve worked with…

Digital marketing for independent car dealers is critical now and here’s why… The UK new car market is now back over 2 million registrations;, according to the Society of Motor Manufacturers and Traders (SMMT). Year-on-year growth has ticked along at around 3–4%. EV uptake continues to rise, now representing close to one in four new…